About Us

About GHAALI

From Tabriz to Melbourne.

GHAALI is a family-led Persian rug gallery in Prahran, shaped by generations of rug trading, direct sourcing and specialist knowledge.

GHAALI founders with a Persian pictorial rug

Family-owned specialists

Direct importers with a collector's eye.

Located in Melbourne, GHAALI continues the work of a multi-generational rug family, sourcing hand-woven pieces with the discipline of experienced rug traders and the care of private advisers.

The collection ranges from Persian, Turkish and Afghan woven works to vintage rugs, oriental city pieces, tribal and village rugs, authentic kilims, Gabbeh, runners, woven accessories and rare antique pieces for clients seeking something exceptional.

Every rug is considered as a piece of woven art: individual, one-of-a-kind and selected for the beauty, story and atmosphere it can bring to a room.

Layered Persian rugs in the GHAALI gallery A specialist examining a rug in the gallery

Tabriz heritage

Knowledge passed through family, trade and touch.

The family roots sit in the historic Grand Bazaar of Tabriz, Iran, a meeting point of culture, commerce and craft on the Silk Road and one of the great centres of Persian rug knowledge.

Vahid is a third-generation Persian rug specialist. He grew up around his father's rug store in Tabriz, learning manufacture, care, sourcing and restoration through practical experience passed from grandfather to father to son.

Mana brings a qualified visual artist's eye to the showroom. Her understanding of colour, composition and form helps clients, designers and collectors connect the right rug with the right interior.

Together, their work is not simply to sell rugs, but to guide clients toward pieces with authenticity, condition, proportion and lasting relevance.

Natural

Real materials

Hand-woven wool, silk and natural fibres selected for character, durability and tactility.

Ethical

Artisan supply

Preference for traditional makers, responsible sourcing and craft methods built over centuries.

Sustainable

Made to last

Vintage, antique and carefully restored rugs that avoid disposable decoration and reward long-term care.

From our space to yours

The customer chooses the rug, and the rug chooses the room.

GHAALI helps clients find the piece that genuinely suits their space, not only by size and colour, but by scale, light, furniture, mood and the way the rug will be lived with over time.

Private showroom appointments are available in Prahran, with collection guidance and in-home trials for selected pieces so a rug can be judged in its intended setting before purchase.

Care continues after selection. The team can assist with professional rug washing, repair, restoration, appraisal guidance, rug pads, hire and styling support.

Persian rugs displayed along the GHAALI gallery wall Persian rug details and books in the GHAALI showroom

Private guidance

A quieter way to choose important rugs.

Browse the collection online, then visit the Prahran gallery to view selected pieces properly. For significant rugs, collector pieces and room-specific decisions, GHAALI recommends a private appointment.

Book a private viewing
Historic Tabriz Bazaar, part of GHAALI's Persian rug heritage
Tabriz Bazaar, a centre of Persian weaving and trade.

Rug Advice

256 St. Georges Road, Fitzroy North, 3068